Pay per click or more popularly known as PPC has become an inevitable part of the digital world. Thus, if you have an online presence, PPC is a must to boost your sale.
For uninitiated, PPC or Pay per click is a paid advertisement. It means that when a client searches for a product that you sell, your advertisement appears on the top of the page. This, in turn, will help the client visit your website and probably buy the product/service that you offer. PPC is also known as SEM or search engine marketing. Generally, people who invest in SEO campaigns, also invest in PPC campaign to boost their sales.
The Ultimate Guide to PPC Marketing (Pay-Per-Click)
Pay per click ad campaign is relatively a new marketing concept for the digital world. A right PPC will feature your ad on the first page of a search engine such as Google. In fact, Google Adword is a popular PPC tool and often two are interchanged.
We at Digitalki offer customized PPC campaign to boost your sale and increase your conversion rate leading to high ROI. We are an Australian based company operating from the city of Brisbane. Whether you are a novice or an expert needing a little push, we offer customized services at an affordable price.
Why use PPC?
While many people have understood the importance of SEO and keyword, PPC is often overlooked in creating a successful online presence. A successful PPC campaign will not only make you popular but will also increase ROI. Let’s look at some of the benefits that a successful PPC can bring to your business
An SEO campaign, no matter how successfully done, will take time to show results. The time frame may vary from two weeks to a year. On the other hand, a PPC campaign done right will show an immediate result.
PPC is one of the most cost-effective ways to market your product. The reason being that in PPC you only pay when a visitor clicks on your link. Thus, you spend where it actually matters.
Focused Target Audience
A PPC ad will appear when a visitor enters a search word related to your product or service. Thus, people who click on the link are actually interested in buying your product/service. Thus, the conversion rate from such visitors is more than random visitors.
Available on the popular platform
PPC works best with a search engine. Google is considered to be the top search engine. And when you opt for Google paid ad or PPC campaign, your reach automatically increases. Apart from Google, the search paid engine ads also work on Facebook and other popular platforms.
Why engage a professional agency for PPC?
Many companies feel that hiring a professional company to launch a PPC campaign is nothing but a waste of money. However, the digital world is a complex world and not everyone can understand its intricacies. Similarly, building a successful Pay Per Click campaign is skilled work. And if you are planning on doing it on your own, be prepared to invest lots of time, energy and resources to understand the working.
PPC campaign is not only sending a link on the search engine.
It involves a great many things right from identifying your target audience to correct keywords association to content development. Also, more importantly, you also need to review Pay Per Click results often to be on the top of the game.
Not many business houses will have extra time and resource to launch a Pay Per Click campaign on their own. Thus hiring a professional is beneficial. Some of the key benefits include
Skilled and knowledgeable professional
Professional PPC campaigners have the skill and knowledge to navigate the digital world with ease. Also, it will help you stay a step ahead in your game if you hire a competent agency like Digitalki.
World of media changes every minute. And so does the relevance of your PPC campaign. A professional will keep an eye on the changes happening and modify your ad to meet the changing requirement.
The agency will take on full responsibility for the success of the campaign. Thus, if your Pay Per Click doesn’t work, you can hold them accountable.
Why Choose Digitalki?
We at Digitalki have dedicated a team to help you with your Pay Per Click campaign. Our talented team has the ability to work across multiple platforms such as Google Adwords and Facebook.
We offer end to end solution. From identifying your audience to the best place to publish the ad, we do it all. Furthermore, we also monitor the performance of Pay Per Click regularly and make the modifications if needed.
- Also, we provide regular update and analysis to our clients for making an informed decision.
- And the most important feature of service is customization. We do not offer standard plans to all. We onboard the requirements of our clients and create a PPC to meet their goal.
- Apart from the above features, we are also well-known for delivering quality service than quantity. Digital space is not for quantity but quality. When a visitor visits your ad, the maximum time he spends on the site is from 15-30 seconds. Therefore, to retain the attention and convert it into a buy, you need quality content.
- Also, targeting irrelevant audience will only lead to increasing the number of site visitor with zero conversion. This, in turn, will cost you more and not earn any business. Thus, when we do the Pay Per Click campaign we assure that we focus on quality and not quantity.
- We, at Digitalki, have the talent to meet the needs of a small entity looking to enter the web world. We can meet the requirements of established business houses looking to upscale their business.
So, if SEO is considered as the backbone of your online presence, SEM or PPC is the bloodline of your online existence. A PPC campaign can make or break your business. It is essential that while strategizing, Pay Per Click is given its due place and is budgeted for. From small companies to well-established organization everyone needs PPC for that extra boost.
Thus, if you are looking for boosting your business, contact us today to set an appointment.