The success of any company depends on how it performs in the market, i.e.; the sale of the company’s products and services. One way to enhance a company’s performance is by spreading awareness about its products through sources with which the consumers are in constant contact. One such means is Google Product Listing Ads (PLA) that increase the chances of earning profits for the various companies.
What are Product Listing Ads (PLA)?
Cost per click ads that online merchants purchase are Product Listing Ads. These ads are purchased through AdWords. Using the image of the product is one of its primary features.
You can identify a Product Listing Ad as it features the image of the product and seeks to draw attention towards the product and its category, rather than the use of the keyword.
Google Product Listing Ads (PLA)
The audience can reach the seller’s site by clicking on a single Product listing Ad by Google. Also, if the product has its advertisement on the Google listing, a search about a similar product will direct the users to a relevant page about the comparison of the product.
Using AdWords is another option for online merchants. This scheme does not include an image of the product in the listing, unlike the product listing ads. AdWords use keywords to get the attention of the target audience and influence buyers.
The firms must keep the following considerations in mind before using Google Product Listing Ads for any of their products:
Number of products that the firm sells
Google Shopping may not provide visibility for firms that sell less than 500 products.
The category that the product comes under and it’s level of competitiveness
The group of product that you list on the Google product listing ads is significant as it helps to designs a course of action to ensure better revenue. Before listing your product ads on Google you must make sure that this investment will fetch you a profit.
Firms must be aware of the fact that if they are selling products that have a highly competitive market, they will be less likely to gain by listing their product Ads on Google, as they already get a lot of clicks.
Google Product Listing Ads are especially beneficial for those firms that sell products that do not have a competitive market.
Budget for listing on Google
The budget and daily bids for each product differ to a great extent. How much a firm can spend on Google product listing also depends on how much the firm is willing to pay? However, on average, a firm should prepare to spend $1,000, at least.
Return on Investment
The return on investment depends on several factors, such as the number of products you sell, your budget, the profit margin and the category of the products you sell. Thus, every firm may have a different return on investment as their requirements and resources may vary.
Quality of your site
Google works according to specific algorithms that help enhance and improve the quality of the products on its list. Excellent quality of the sites and relevant links are essential pre-requisites of a high profit earning product listing. Thus, firms must ensure that they design a user-friendly and smooth running site
Why use Google Product Listing Ads (PLA)?
- Google Product Listing Ads (PLA) can influence online merchants
- Regular checks on the performance of eth various products
- Ranking of the products as per their performance to generate traffic and revenue
- Google is known to help online sellers create traffic and increase revenue earnings
Thus, Google Product Listing Ads (PLA) can give your business a considerable boost. Contact DigitalKi Experts for a Free Audit or Proposal!