Mobile advertising refers to the use of mobile phones to advertise various products and services by different companies. This method of advertising is useful and easy as it helps to reach a large number of people through an easily accessible and portable device.

• Easy accessibility

  A mobile is a device that is portable and provides easy access to its users. Unlike desktop or other heavy and large appliances, mobiles can be carried easily. Thus, the information on it is also easily accessible by its users. Therefore it is a better medium to promote advertisements.

• Developing industry

  The number of mobile users is always on the rise. Recent reports have also shown a sharp increase in the number of smartphone users. It means that these users can access information like advertisements, through their mobile and apps.

• Location

  The use of mobile as a device to check advertisements also gives companies information about the geographical location of the user. The firms can then use this information to understand the consumption patterns of a demographic area and make the necessary changes- for example, the language of eth advertisements.

• Unique Id

  Every mobile phone has a unique id that sets it apart from another mobile phone. It helps the company to understand the individual preference patterns of individual consumers too.

• Reduces chances of fraudulent transactions

  Consumers and firms may come across frauds during various operations. However, it is always easy to fall prey to scams with a large number of people. A connection through the mobile ensures that the company deals with a single user and can zero in on an individual if necessary. The customers too, can ensure that their orders and feedbacks are taken up to solve their queries.

• Cost-effective

  Mobile Advertisements are cost-effective as they have low expenses and better returns, Television and other means of advertising are not accessible to all people. For instance, a section of the public that has long working hours will not be able to view your advertisement on the Television. However, the mobile ad will be more influential in such cases. It is why mobile ads are more cost-effective as they promote more responses from users than other means of advertisements.

• Personal

  A mobile is a device that is for personal use. It provides privacy and allows users to use it for its best purpose. It also gives individuals the freedom to choose what they want to view and which information they wish to respond to. So it is one device that connects the individuals to an extensive network of people. Thus, a user can connect with different companies, providing various services as per their preference and requirements.

• Creativity

  The mobile allows companies to use new and innovative techniques to design applications and structures that attract consumers. They can provide a variety of options to cater to the diverse tastes of their consumers belonging to different age groups, cultures, regions, etc. The users find using a mobile easier than handling other complicated devices that require training and practice.

Mobile advertisements are one of eth latest means of advertising products and services in the market. The popularity and increasing use of mobile phones have encouraged more and more companies to launch their advertisements on mobile phones. It is an efficient way to ensure faster returns and higher response from users and viewers.

Various mobile apps and sites are available to the general public, which keeps them up to date with the latest products and ads. Companies also make an effort to change the ads with the changing taste and consumption patterns.