What is the Anchor Tag
Any text in the formation of a hyperlink that directs to link when clicked is identified as anchor text.
Anchor text can be added by HTML (HyperText Markup Langauge) in the provided way.
For Ex: <a href=”https://www.digitalki.com.au”>Best Seo Company Brisbane</a>
With this code, the text “Best Seo Company Brisbane” will direct to “https://www.digitalki.com.au”. Anchor texts are valuable as long as the theory of backlinks survives. Before the Google Penguin 2012 update, anchor texts were worked widely completely a website. One would use a large number of exact match anchor texts and the website would yet rank.
After the first Penguin update came in 2012, the websites that were using improper means of link structure were targetted. The link profile of the websites was investigated to find out the lousy link structure. This could be done by the anchor texts. If you need to rank your website for the keyword “Seo Expert Brisbane Australia” and 100% of your backlinks have the anchor text “Seo Expert Brisbane Australia” it is clear that you are working to do spamming.
Types Of Anchor Texts
1. Branded Anchors
Any anchor text that has the company, business or brand name as the anchor text is branded.
For example- DigitalKi is the best SEO company in Brisbane.
2. Generic Anchors
Such anchors are applied in CTAs (call-to-action texts) like “Visit Here”, “Also Check” or “Click Here”.
3. Naked Link Anchors
When an URL (Universal Resource Locator) is worked as anchor text, it is a naked link URL. For example-
4. Image Anchors
You can attach a link on the images on your website where the alt tag, also known as Alt Attribute, will be reflected as the anchor text.
5. Brand + Keyword Anchors
It is a secure method to create a natural link profile. For example, let us take Digitalki as brand and link building as a focus keyword. The modifications of anchor text will be-
- Digitalki Ahrefs
- Anchor Text By Digitalki
- Digitalki Link Building Services
6. LSI Anchors
LSI is the abstract for “Latent Semantic Indexing”. It means the varieties for your keywords. So if the focus keyword is SEO (Search Engine Optimization), the LSI keywords can be-
- What Is Digital Marketing
- How To Do Digital Marketing
- Benefits Of Digital Marketing
There are some no paid tools accessible online, such as the LSIgraph, where you can create your LSI keywords.
7. Partial- Match Anchors
These are very similar to LSIs. The discrepancy is that LSI is created with tools partial-match can be imagined manually. Some cases can be-
- Digital Marketing Guide
- Best Digital Marketing Article
- Read This Digital Marketing Blog
8. Exact Match Anchors
As it is visible from the name, these anchor texts are exactly the keyword for your website. These have the potential to rank your website but also can improve the penalties if utilized too extremely.
The Accurate Way Percentage Of Anchor Texts
Now that you know the several kinds of anchor texts, it is uniformly necessary to understand how important should they be accepted. Follow the figure below and get assured that you apply the right quantity of anchor texts in your website to avoid any penalty.
Anchor Text Cycling
The method operates in 4 easy actions.
- Target your website page with an accurate match keyword.
- Then target your website with specific match keywords that are not optimized.
- Keep a record on website ranks.
- If needed, target your website with another exact match keyword.
If these steps are understood entirely and you have great content on your website, not multiple correct match anchors will be wanted.
Anchor Text Positions
To ensure the guarantee of your link building tactics, it is necessary to know where to put your links. Many SEO experts stop using a platform for link building once it is decreased by Google. This is crazy.
Platforms such as article directories, web directories, and press releases have been devalued because people began doing business anchor texts to rank their website. But these sources are still a great way to send authority to your website until you use the right anchor text. We will now consider the distinct sorts of backlinks with the anchor text that should be accepted.
- Editorial Links
This backlink is reached by putting your link on content in a natural way on a high authority relevant website. These links may lead to forces and investments to earn. Thus use only on reputable sites where you can make a natural anchor text.
- Guest Posting
Good guest blogging websites permit you to put your link on their website. Make assured you choose a niche relevant guest posting website. Get satisfied that the anchor text you employ is not overly optimized.
- PBNs (Private Blogging Network)
If you use PBNs to get backlinks for your website, make unavoidable you accept precise and partial match anchors. Try to get maximum profits from the expired domain.
- Foundational Links
It treats to increase your site liability by making your anchor text profile thinner. The anchor texts that you should implement here are naked, branded, and generic anchor text. You can use the assigned platforms to build foundational backlinks-
- Profile Links
- Business Directories
- Social Bookmarking
- Blog Commenting
- Forum submissions, and more.
How To Recover From A Penalty
Any right backlink tactics can assist you in recovering from any penalty.
- Eliminate Links From Spammy Sources
If by error you have built links on the exceptional poor condition and ill authority sites with a keyword as anchor text, delete them instantly. If you can not destroy them, disavow them.
- Anchor Text Dilution
Build natural backlinks for your website that are not optimized. Work branded generic and naked URLs here. The method is not to accept a keyword-rich anchor text. The platforms that have been introduced in the “foundational links” part over can be applied for this.
This should be the last opportunity when nothing else works. It is applied when a website has been hammered with an extensive negative SEO, or some backlinks are undesirable to exclude.